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Copywriter | Marketing Strategist | Mentor
Robby Luyken
Did you know my clients partnered with...
About Robby Luyken...
Since 2018, I’ve helped personal brands, coaches, and online stores grow from zero to 7 and even 8 figures. I’ve built launch plans, written sales copy, and created marketing systems that win.
But it didn’t start that easy. I was 18 when I began selling random products on bol.com (the Dutch version of Amazon). I learned about sales, persuasion, and online business through trial, error, and Google.
That curiosity led me to copywriting. Then freelancing. Then I consulted top brands. After a few years I became a trusted advisor to leading experts and ranked in the top 3% of marketers on Upwork for over 6 months.
Now, I’m the founder of Founding Friends Academy — a step-by-step program and community that helps beginners make their first $3K/month as a copywriter. No job boards. No awkward pitching. No guesswork.
My mission? To help ambitious beginners build a real business they’re proud of.
About Robby Luyken...
Since 2018, I’ve helped scale personal brands, coaching businesses, and eCom startups from scratch to 7 and even 8 figures. Crafting winning launch strategies, writing high-converting copy, and building the kind of marketing systems that create real momentum (without burning out the founder).
But I didn’t start as “the expert.” I started at 18, selling random products on bol.com (the Dutch version of Amazon), learning everything I could about sales, persuasion, and online business—through trial, error, and a whole lot of Googling.
That curiosity led me to copywriting… Which turned into a freelancing business… Which turned into consulting with top-performing brands… And eventually, becoming trusted advisor of multiple industry leading experts around the globe & top 3% of marketing freelancers on Upwork for over 6 months.
Today, I’m also the founder of Founding Friends Academy — a step-by-step training and community designed to help beginner copywriters build their first $3K/month business from scratch — without relying on job boards, awkward outreach, or second-guessing their every move.
My mission?
To help ambitious beginners turn their skills into a sustainable business they’re actually proud of.
Let’s make that happen.
"Wow, thank you so much for sending this over and for creating these samples! I can tell you did your research and really took time to understand our Video Clients Offer and our voice."
"Robby is an experienced copywriter/digital marketing specialist and he helped us tremendously in converting our website from Phoenix to WordPress. The texts he has written are aligned with our beliefs and those of our ideal customer."
Work With Robby
Strategy Session
Over the past 5 years, I’ve had the pleasure of writing sales funnels, advertising copy, and email campaigns for many of the top brands in the infomarketing space.
If you look to level up your personal brand business or startup
Contact me to book a strategy call.
If you look to level up your personal brand business or startup
Contact me to book a strategy call.
Learn Copywriting
Founding Friends Academy is a step-by-step program that teaches you the core skills of copywriting and marketing - so you can land clients and build a $3K/month business from scratch.
If you’re ready to ditch job boards and build a real career as a writer.
Join the academy and start your 7-day free trial.
If you’re ready to ditch job boards and build a real career as a writer.
Join the academy and start your 7-day free trial.
7 days free
FREE Recourses
From swipe files to cheat sheets, I’ve created a collection of free tools to help beginner copywriters take action, improve faster, and build confidence.
If you’re just getting started and want to test the waters.
Check out the free resources and start learning today.
If you’re just getting started and want to test the waters.
Check out the free resources and start learning today.